During my tenure at Hollister, I held positions of increasing responsibility. One of my significant accomplishments was leading the marketing communication strategy for Ostomy's new product launch. This launch generated over $1.2 million in revenue. I developed product branding, positioning, and messaging for marketing and sales collateral as part of this project. In addition, I provided training for both direct and indirect sales channels and led a cross-functional team of 83 associates to develop a new global product launch commercialization process. The ultimate aim of this project was to reduce Hollister's Selling, General & Administrative expenses by 10%. I am proud to say that we exceeded this goal and garnered 12% of savings.
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Ostomy
I led the rebranding of Hollister’s ostomy care business, which included developing a new brand design. architecture and categorization of over 25 different ostomy products.
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Personas
In collaboration with an external agency, we created personas for Hollister's three business lines - ostomy, continence care, and wound care. These personas were carefully analyzed and designed to improve both product development and marketing & sales strategies.
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Brand Guidelines
My creation of brand guidelines for Hollister Ostomy and Continence Care businesses has ensured that they are now well-equipped to establish a strong and consistent brand identity, which is a crucial element for success in today's competitive market.
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Go2Market Product Launch Strategy
Over the course of a year, I led a project to design a global product launch strategy for Hollister in partnership with six functional business units..